Welcome to ARRO dynamic’s first press release! Normally you will find me in your inbox on Wednesdays, but I figured it only made sense to launch on April 1st (aka National ARRO Day).

I’ve been working on ARRO for a bit and really appreciate you being here from the start!

Pro tip - forward this to anyone who rides bikes so they know you’re funny. 🤣 

What’s in store today:

• Yankee Candle enters the cycling market

• Tech Talk: Breaking down a lucky reader’s favorite bike

—ARRO Steve 🚲️ 

You deserve more ARRO in your life!

Yankee Candle Enters Cycling Market With Chain Waxing Candles

In a groundbreaking development for cyclists, Yankee Candle makes its long overdue entry into the cycling market with Chain Waxing Candles.

The household name in wax-based aromatics brings its paraffin expertise to the tarmac, leading cyclists to the summit of drivetrain efficiency.

Chain Waxing Candles offer a seamless blend of speed, longevity, and tantalizing scents; all while requiring far less setup compared to traditional waxing techniques.

A New Era in Chain Waxing

Cyclists seeking a superior riding experience will appreciate the innovation behind Chain Waxing Candles. With its performance-first design, Yankee Candle’s formula 6.9 delivers cutting-edge wax technology in a cozy container guaranteed to compliment any room from your garage to the kitchen.

Chain Waxing Candles are available in 4 scents at launch:

• New Lycra

• QOM

• KOM

• Benjamins

Raving reviews are already coming in from the pro peloton,

Performance Like Never Before

Simply burning the candle melts formula 6.9’s advanced paraffin technology, slowly coating your next chain. Providing a smoother pedaling experience while also protecting your components.

Whether sprinting to the town line or cruising to the cafe, riders will be faster AND smell better while doing it thanks to Yankee Candles unmatched expertise in wax dynamics.

Availability and Market Impact

Currently available at select JOANN Fabrics until the lights go out, Chain Wax Candles will launch globally on April 7th. Check your local bike shop and/or Yankee Candle retailer for inventory in your area.

Pricing is dependent on customer-selected chain quality. Top-of-the-line Chain Wax Candles will retail for $699 and include 2 chains. Though prices are expected to increase on the secondary market.

Budget-friendly “mystery candles” will launch May 1st, with chains ranging from stock to used. Mystery Candles will come in an exclusive scent: Old Lycra.

Cycling enthusiasts aren’t the only ones eager to get their hands on Chain Waxing Candles. Cycling-spouses are already lobbying for “normal” scent options so they can finally get something out of their partner’s obsession hobby.

Chain Waxing Candles will flip the chain lubrication market on its head and revolutionize cycling performance for everyone from pros to casual riders.

Tech Talk

While Tom is clearly fast AF and takes care of the plants, he does lose 5 watts for having tan sidewalls. Fortunately, he gets an extra 5 watts from using tan sidewalls.

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